At Reward Gateway, we’re driven by our culture, our clients and our mission to “make the world a better place to work.” Since 2006, we’ve been right by the side of the world’s most innovative companies and HR leaders, giving them the tools they need to overcome challenges and to connect with their people through our products and solutions. We’re more than 400 strong in four different countries, and we’re constantly growing. Our industry is HR technology, our objective is to increase employee engagement.
Your role in our Mission
Our mission is to make the world a better place to work and to achieve this mission we are looking for a focused, confident, and enthusiastic B2B marketing leader who can inspire and guide the UK Growth Marketing team to outperform our competition and drive awareness, lead generation and revenue objectives for the UK business. We need a top tier marketer who can work with marketing and sales leadership to define and execute the go-to-market strategy across the entire customer life-cycle.
Work with sales, client success, product and marketing leadership to develop and deliver the UK go-to-market strategy
Lead, manage and develop a growing team of top tier growth and client marketers
Develop and deliver the awareness, demand generation, and customer marketing strategy, campaigns and programmes across three different market segments - SMB, Mid-Market & Enterprise
Lead a team to effectively execute integrated marketing campaigns that incorporate digital, inbound, outbound, and field marketing tactics
Drive lead acquisition across all UK marketing channels - digital advertising, social media, event, email, direct mail, etc...
Collaborate with global resources, like brand/ creative, content strategists, product marketing, social media, email marketing and public relations to produce programmes that drive growth in awareness, demand, leads, opportunities and revenue
Use Marketing metrics to increase, measure and improve marketing ROI such as; qualified marketing captured leads, lead conversion rates to sales opportunities, marketing pipeline and revenue contribution, and increase upsell and cross sell opportunities
Develop and manage marketing budgets to optimise return on investment
Build strong relationships with external agencies and industry influencers to execute marketing programmes and achieve campaign goals
Help create content marketing/ distribution plans and version global content to meet the needs of the UK market
Collaborate with sales and client success to continuously improve the lead and customer journey
Amplify the voice of the customer, and integrate customer advocacy into overall marketing strategy
Create and deliver awareness programmes to support product launches and company news
Effective management of large scale trade shows and events, including the Reward Gateway User Conference and the Engagement Excellence Live series
Proven success in leading growth marketing/ demand generation teams for a high growth SaaS company
Understand how to use marketing technology to align to our demand generation strategy
Using digital, social, direct and event marketing best practices to drive demand across the entire customer lifecycle
Understand how to implement an account based marketing and sales programme aligned to different market segments and industries
Understand how to align content and marketing programmes to the customer lifecycle
Ability to build strong relationships and cohesion with sales, product marketing, product, and customer success organisations
Ability to be a hands on, detail oriented implementer one minute, and think strategically and have executive conversations the next
Develop, refine and use key B2B marketing and sales metrics to gain insights and drive action
The interview process
Telephone call with a member of the Talent Acquisition Team
Virtual first stage interview with VP of Growth Marketing and Sales Director, UK
Take home assessment
Virtual final interview with SVP of Global Sales and Head of Brand Design
Be comfortable. Be you.
At Reward Gateway, we want all of our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work.