Job Description
Reward Gateway, together with Edenred, are a global market leader in benefits and employee engagement. We help our clients and their leaders to transform employee experience that will attract, engage and retain top talent through employee benefits, strategic reward and recognition, well-being, and much more.
With our shared missions of ‘Making the World a Better Place to Work' and ‘Enriching Connections, For Good’, you’ll be contributing to improving employee engagement and building better, stronger and more resilient organisations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future.
Your Role in our Mission
The United Kingdom is part of the AUKUS region within the Edenred Group. Prior to the acquisition of Reward Gateway by Edenred in May 2023, both brands had a presence in the UK with Reward Gateway operating as one of the leading employee engagement solution providers. 12 months on from the acquisition, and with integration and client migration in full flow, the UK remains a critical geography for the combined RGER business in AUKUS, making up c. 70% of operating revenue and EBITDA.
Your role as Senior Demand Generation Manager will be to develop and execute marketing strategies aligned to our ambitious new business targets, taking our demand generation machine to the next level.
This role demands strong analytics skills, agility and focus, especially when working with senior stakeholders, cross-functional teams and agencies to deliver impactful programmes. If you are passionate about creating high-impact marketing strategies and enjoy working in a dynamic environment, we’d love to hear from you!
What’s In It For Me?
A chance to be part of an extremely well-established, stable and high-growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package including:
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Unlimited professional development books, E-books, podcasts
- Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
Flexible, Hybrid Working: Collaboration, connection as a team, and strong internal stakeholder relationships are part of the “RG Magic” that makes our culture thrive. Our Marketing team works on a hybrid basis which includes 2 days per week in our
Tottenham Court Road office.
Key Responsibilities
- Manage and oversee integrated marketing campaigns and regional programmes to drive pipeline growth and achieve revenue targets
- Work closely with the Sales team to ensure alignment of growth plans, improve performance across the entire Sales funnel and support outbound activity
- Utilise advanced analytics and data science techniques to identify key growth drivers, measure performance, and forecast results
- Manage the UK new business marketing budget of c. £1m annually, providing accurate quarterly budget reconciliations in a timely fashion
- Build the strategy for performance channels and work with the Digital Marketing Manager to track, analyse and improve results
- Develop and articulate the UK ABM strategy, focused on driving net new pipeline creation and accelerating deals for later-stage prospects
- Collaborate with the broader marketing team, including content, events, customer, brand and product marketing, to execute the new business strategy
- Work alongside agencies to optimise channel strategy across website, SEM/SEO and PR
- Partner closely with marketing operations to establish robust measurement frameworks and KPIs, enabling data-driven decision-making and continuous optimisation to support the company's growth objectives.
Skills
- Experience in B2B growth marketing, preferably in SaaS software
- A proven track record of developing and executing successful demand-generation strategies driving business growth
- Proficient in pipeline forecasting, reporting, and analysis
- Experience in managing annual budgets of >£1m
- Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment
- Strong knowledge of marketing technology solutions (e.g. Salesforce, Hubspot, 6sense)
- Highly effective in written and verbal communication, with a strong ability to convey ideas clearly
- Proven ability to work in a fast-paced, dynamic environment and adapt to changing priorities
The Interview Process
- Telephone call with our Senior Talent Acquisition Partner
- First stage interview with UK Marketing Director
- Assessment task and final stage interview with UK Marketing Director and another Senior Leader
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
Be comfortable. Be you.We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work.
We hire BETTER. Find out more about Reward Gateways approach to benefits, equality, talent, technology, empathy and what you’ll get in return for joining our Mission at
rg.co/lifeatrg.
