At Reward Gateway | Edenred, we believe in the transformative power of appreciation. It's a fundamental human need that transcends the workplace, touching lives and communities. Today, we are thrilled to share the story of how we rolled out our global brand campaign, "The Power of Appreciation," internally and the impact it has had on our Employer Brand.
The journey to this moment began over a year ago with a vision to unite our brand under a compelling and universal message.
On April 17th, we unveiled the first phase of our campaign internally across our UK, US, and BG teams. This day marked the beginning of a new era, emphasizing our core belief: "Appreciation Appreciates." This powerful message encapsulates the idea that appreciation is both a gift for the giver and the receiver, creating a ripple effect that spreads throughout organizations and communities.
To celebrate, we hosted launch parties in our London, Boston, and Plovdiv offices. These events were not just about revelry; they were a testament to our commitment to fostering a culture of appreciation. Thanks to the incredible efforts of our party planners, our offices were transformed into vibrant celebration zones. For those unable to attend in person, we arranged a livestream to ensure everyone could partake in the excitement.
We brought our campaign to life on our internal employee experience platform, boom!. Through our appreciation hub, employees could find a recording of the live stream event, video assets of our commercial and behind-the-scenes documentary, and eCards to share their appreciation with one another.
The success of our internal launch was mirrored on social media. We encouraged our employees to share their experiences and join the #PowerofAppreciation social challenge. The response was overwhelming, with over 350 posts on LinkedIn and Instagram, 1.2 million post impressions, and more than 6,000 engagements in the first week alone. This outpouring of support helped us surpass key metrics across brand awareness, audience engagement, and social reach.
We also celebrated our team's creativity and enthusiasm through a social media contest. Congratulations to our winners. Their posts not only captured the spirit of the campaign but also inspired others to embrace and share the power of appreciation.
Creating this campaign was a labor of love, driven by our belief in the importance of appreciation. We worked with visionary directors and designers who brought our message to life through thoughtful storytelling and evocative visuals. Their dedication and passion are evident in every frame of our commercial, which symbolizes the profound impact of appreciation.
Our campaign's reach extends beyond social media. We've launched connected television advertising, out-of-home billboards, and press coverage to ensure our message resonates globally. This comprehensive approach aims to educate the market on how to harness appreciation to drive both human and business performance.
The launch of "The Power of Appreciation" is just the beginning. We invite the wider HR community to join us in celebrating and spreading the message. By fostering a culture of appreciation, we can create workplaces where employees feel valued and motivated, ultimately driving business success.
We are proud to reflect on this transformative journey and are excited about the opportunities ahead. As we look to the future, we remain committed to our mission of making the world a better place to work through enriching connections, for good.